ESPN's New Streaming Service: AI Anchors & Personalized Sports!

By: Marcelo Colombo Published On: 23/08/2025

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ESPN is launching a brand-new, all-in-one streaming service this Thursday, August 20, 2025, promising a revolutionary experience for sports fans. The highlight? An AI-fueled feature that mimics the voices of popular TV anchors, delivering personalized commentary.

'SportsCenter for You': AI-Powered Personalization

Dubbed "SportsCenter for You," this innovative feature crafts personalized video highlights based on user preferences. The AI generates commentary using the voices of SportsCenter anchors like Hannah Storm and Gary Striewski, creating a truly unique and engaging experience.

Pricing and Features: What to Expect

The new streaming service, simply titled "ESPN," will cost $29.99 per month or $299.99 per year. Subscribers gain access to interactive features like betting integration and fantasy sports tools, differentiating it from ESPN's traditional linear television broadcasts.

"Our mission is to serve the sports fan anytime, anywhere," said Jimmy Pitaro, Chairman of ESPN. "This service and the enhanced ESPN App will deliver on that promise."

Enhanced ESPN App: More Than Just Streaming

The updated ESPN mobile app will also introduce "Verts," a TikTok-style swipe-able video feed driven by a personalized algorithm. Another new feature, "StreamCenter," synchronizes the ESPN app with your TV, providing real-time stats, betting odds, and shopping deals alongside the sporting event. You can even use your mobile device as a secondary controller for the on-screen program.

Disney+ Bundle: A Cost-Effective Option

For the first 12 months, a bundled Disney+, Hulu, and ESPN offering will be available for $29.99. After that, the price increases to $35.99 per month with ads.