Hoda Kotb's Bold Leap: From 'Today' to Joy 101 & Finding Love!

By: Analia Gómez Published On: 23/09/2025

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Hoda Kotb, the beloved former co-anchor of NBC's 'Today' show, is embarking on a new chapter filled with entrepreneurship, self-discovery, and the pursuit of lasting love. After a remarkable 26-year career at NBC, including 17 years at 'Today,' Kotb made the courageous decision to step away from her co-anchor role, a move she described as both painful and liberating.

"I loved it, but I didn't need it," Kotb explained. "There were so many things I wanted to try, but couldn't, didn't have time, wasn't able, busy." This desire to explore new avenues led to the launch of Joy 101, a wellness company designed to help people live more joyful lives. The platform includes an app and hosts virtual and in-person events.

Kotb is also sharing her journey in her new book, 'Jump and Find Joy: Embracing Change in Every Season of Life.' The book delves into her personal experiences, including battling breast cancer, navigating relationship changes, and leaving 'Today.' It also features advice from inspiring figures like Viola Davis and Mel Robbins.

Leaving the 'Today' show wasn't easy. "There’s no way there wasn’t going to be tears," Savannah Guthrie said when Kotb announced her intention to step back from the show. “Hoda, we love you so much. And when you look around and see these tears, they’re love. You are so loved.”

Kotb's message is clear: it's never too late to pursue your dreams and embrace new beginnings. She's encouraging others to take that leap of faith, even if it feels scary. As she navigates her entrepreneurial journey, she's also open to finding love again. "I've spent my whole life waiting," she says, ready to embrace the possibilities that lie ahead.

Joy 101: A Wellness Revolution

Joy 101, launched in May, is more than just a company; it's a community. Kotb envisions it as "a place to pass on the light, the lessons and the healing." While acknowledging the challenges of being a CEO, she emphasizes the fun and fulfillment it brings.

'Jump and Find Joy': Inspiration for Every Season

Kotb's book serves as a guide for embracing change and finding purpose. It's a testament to her resilience and a reminder that even in the face of adversity, joy can be found. She hopes her story will inspire others to take that leap and discover their own potential.