Oakley Meta Smart Glasses: Meta Expands AI Wearables
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Meta is reportedly expanding its smart glasses lineup with new AI-powered wearables under the Oakley and Prada brands. This move follows the surprising success of the Ray-Ban Meta smart glasses, which have sold over two million pairs since their launch in late 2023. The company aims to cater to a broader audience by partnering with established brands in the sports and fashion sectors.
Oakley Meta: Geared Towards Athletes
The Oakley Meta smart glasses are specifically designed for athletes and active users. According to reports, these glasses will offer a more weather-resistant design compared to the Ray-Ban Metas and are expected to start at $360. They will retain core functionalities like taking photos and videos, making calls, sending text messages via voice commands, livestreaming, and playing music. The integration of AI allows users to ask questions using the "Hey Meta" voice command.
A key difference from the Ray-Ban Metas is the camera placement. Bloomberg reported that the camera will be positioned in the center of the frame, making it ideal for cyclists and other athletes to record footage. Meta has already teased the Oakley partnership with a dedicated Instagram account, indicating a launch date of June 20.
Prada Partnership: A High-End Venture
In addition to Oakley, Meta is also venturing into the high-end market through a partnership with Prada. This collaboration leverages Prada's strong reputation in the fashion industry, signaling Meta's ambition to appeal to a more style-conscious consumer base.
- Functionality: The new glasses will take photos and videos, make calls, send text messages through voice commands, livestream content, and play music.
- AI Integration: Users can ask questions through a "Hey Meta" voice command.
- Pricing: The Oakley glasses will reportedly start at $360.
Meta's expansion into Oakley and Prada signifies a strategic move to solidify its position in the growing smart glasses market. By targeting different consumer segments with tailored designs and features, Meta aims to capture a larger share of the market and further integrate AI into everyday life.