Bon Iver's Justin Vernon: Divorce Lawyer?! Watch the Wild New Video!
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Bon Iver fans are in for a treat! Justin Vernon, the mastermind behind the Grammy-winning project, has unveiled a captivating new music video for the track "From," off the album SABLE, fABLE. But this isn't your typical music video; it's a quirky and engaging visual experience that sees Vernon pulling double duty as a…divorce attorney and limousine driver!
Vernon's Dual Role: Legal Advice and Limo Rides
Directed by Asher Weisberg, the grainy and atmospheric clip follows Vernon as he navigates the world in a long, white Cadillac limousine. He's not just chauffeuring newlyweds around; he's also dispensing advice, offering smiles, and even providing donuts and beer to his passengers. It's a bizarre yet charming portrayal of Vernon as a man on the go, juggling the responsibilities of both legal professional and transportation provider.
The video, presented by "Justin Vernon & Partners," adds a layer of intrigue with its unconventional premise and execution. It perfectly complements the unique sound of "From," a track that features additional guitar work by Mk.gee and vocals by Jacob Collier.
More Than Just a Music Video
In a creative move, Vernon is encouraging fans to engage with the video on a deeper level. He's invited listeners to call 1-888-FROM-BON and leave a voicemail. Both Vernon and Weisberg have pledged to respond to select messages left by fans, creating a direct connection between the artist and his audience.
"From": A Highlight from SABLE, fABLE
"From" is the fourth single to be released from SABLE, fABLE, Bon Iver’s fifth studio album and the highly anticipated follow-up to 2019’s i,i. The album has already generated buzz with previously released tracks like “If Only I Could Wait” and “Walk Home,” which debuted in March, and “Everything Is Peaceful Love,” accompanied by a John Wilson-directed video in February.
SABLE, fABLE is a collaborative effort, featuring contributions from a diverse range of artists, including Danielle Haim of Haim, Dijon, and Flock of Dimes. The album continues Bon Iver's tradition of pushing boundaries and exploring new sonic landscapes.
Community Impact and Gender Equity
Beyond the music, Bon Iver is also making a positive impact on the community. The project recently announced a partnership with the WNBA’s Minnesota Lynx, focusing on gender equity and community empowerment. This collaboration marks a first in professional women's sports, bringing together a pro women's sports team and a multi-GRAMMY® award-winning musician to create meaningful change.
As part of this partnership, Bon Iver’s long-running 2 A Billion campaign is donating $250,000 in total grants to local nonprofits, including the Women's Foundation of Minnesota, She Rock She Rock, and Girls Taking Action. These grants will also support ten other Minnesotan and western Wisconsin nonprofit organizations and shelters working to support survivors of domestic violence and sexual abuse, including the Minnesota Transgender Health Coalition, Esperanza United, and Tubman.
So, take a break and dive into the whimsical world of Bon Iver’s "From." It's a visual and auditory experience that will leave you pondering the complexities of life, love, and the unusual combination of divorce law and limousine services.