Okay, South Africa, have you been hearing '67' everywhere and scratching your head? You're not alone! This seemingly random number has exploded in popularity, becoming the Dictionary.com Word of the Year for 2025. But what does it actually MEAN?
The Mystery of '67' Unveiled
The truth is, '67' doesn't have a concrete definition. Think of it as the ultimate inside joke, a social signal, and a performance all rolled into one. It's often used to express a feeling of 'so-so' or 'maybe this, maybe that,' sometimes accompanied by a shrug.
Dictionary.com's analysis reveals a massive surge in '67' mentions across digital media. It's popping up in classrooms (much to the dismay of teachers!), song lyrics, and online conversations. It's the perfect example of brainrot slang: nonsensical, remixable, and all about sharing the absurdity.
Where Did '67' Come From?
The origins are a bit hazy. Some believe it stems from Skrilla's 2024 drill song 'Doot Doot (6 7).' Others link it to NBA player LaMelo Ball, whose height (6-foot-7-inches) became a symbol of swagger. There's also the story of MAV Trevillian, a basketball fan who spontaneously shouted "six-seven" at a game, capturing the moment on camera.
Why is '67' So Popular?
Dr. Steve Johnson from Dictionary Media Group explains that '67' is more than just a meme. It's a feeling, a burst of energy that connects people even before they fully understand its meaning. It's about being in on the joke, participating in a shared cultural moment. So, the next time you hear someone yell '67,' now you know what's (sort of) going on!
So, are you going to start using '67'? Let us know in the comments!