Timothée Chalamet & Lucid Gravity: A Wild Ride You Won't Believe!

Timothée Chalamet Teams Up with James Mangold for Electrifying Lucid Gravity Ad

Timothée Chalamet is back in the driver's seat, but this time, it's not for a movie role. The acclaimed actor has partnered with director James Mangold (known for films like Ford v Ferrari and Logan) for a high-octane ad campaign for the Lucid Gravity SUV. The campaign, titled "Driven," showcases Chalamet's defiant spirit as he takes the wheel of the all-electric vehicle.

The ad spot, directed by Mangold, is a cinematic experience in itself. It features Chalamet and model Larsen Thompson infiltrating a secret desert base, stealing the Lucid Gravity, and leading police on a thrilling chase as the Yeah Yeah Yeahs' song "Burning" blasts in the background. The commercial is a testament to the ambition and capabilities of the Lucid Gravity.

"My crew and I had a great time in the desert night with Timothée and team Lucid making a piece to launch their brawny new EV, the Lucid Gravity. Working with Timothée is always a pleasure," said James Mangold.

Chalamet himself expressed enthusiasm for the project, stating that it was a "gift" to reunite with Mangold. He even hinted at the possibility of future collaborations, saying the commercial was a "proof of concept."

This partnership marks a significant milestone for Lucid Motors, as Chalamet is their first-ever Global Brand Ambassador. The collaboration aims to expand Lucid's cultural impact through innovative marketing activations. The "Driven" campaign is just the first phase of a multi-year partnership between Chalamet and the electric vehicle company.

The Lucid Gravity is positioned as a new standard for electric SUVs, promising uncompromising performance and luxury. The ad campaign certainly captures that spirit, offering a thrilling glimpse into the world of Lucid and its star ambassador, Timothée Chalamet.