Spotify & Amazon Team Up! What This Means For Your Ads
Spotify is making waves in the advertising world with a series of new partnerships and product updates designed to streamline the ad buying process. Earlier this year, Spotify announced updates to make advertising more flexible and automated, and now they're building on that momentum.
Spotify Partners with Amazon for Ad Exchange
In a significant move, Spotify is opening up its ad inventory to Amazon's Demand-Side Platform (DSP). This means advertisers using Amazon DSP can now access Spotify's audio and video inventory, reaching Spotify's massive global audience of 696 million monthly users. This partnership combines Amazon's extensive data on shopping, streaming, and browsing habits with Spotify's engaged audience, providing advertisers with the ability to reach users at scale and measure the full-funnel attribution.
According to Meredith Goldman, Director, Amazon DSP at Amazon Ads, this collaboration creates "new and meaningful ways for advertisers to amplify their omnichannel advertising strategies by leveraging a deeper level of insights only available through Amazon DSP." She adds that Amazon DSP now boasts unprecedented scale across Amazon-owned and operated platforms, as well as open internet audio supply, enabling holistic campaign planning and activation.
Expanding the Programmatic Ecosystem
Spotify is also expanding its programmatic ecosystem with key updates:
- ID5 Partnership: Advertisers can now reach music and podcast fans across Europe more effectively through enhanced addressability for programmatic campaigns via ID5’s digital identity solution.
- Yahoo DSP Integration: Advertisers can now buy Spotify inventory through Yahoo DSP via a new direct integration.
These strategic partnerships and integrations aim to make it easier for advertisers to buy, create, and measure the success of their campaigns on Spotify, ultimately driving revenue and engagement for both Spotify and its advertising partners.
What does this mean for Advertisers?
The integration with Amazon DSP and Yahoo DSP is a game-changer for advertisers. It offers a broader reach, more precise targeting, and enhanced measurement capabilities, making Spotify a more attractive platform for programmatic advertising campaigns. The ID5 partnership further strengthens Spotify's position in the European market, providing advertisers with improved addressability and reach.