Ashley Graham's Bold Move: Disrupting Fashion for Plus-Size Women!
Ashley Graham is on a mission to revolutionize the fashion industry, and her latest collaboration with JCPenney is a testament to that. Addressing what she calls the 'void' in inclusive fashion, Graham has launched her namesake collection at JCPenney, designed specifically to celebrate curves and empower plus-size women.
Breaking Barriers in Fashion
The Ashley Graham collection, available at JCPenney stores and online, features sizes ranging from 0X to 5X (14W-30W) and prices starting at $40. This accessibility is crucial, as Graham emphasizes the importance of offering the entire size range in physical stores, not just relegating plus sizes to online shopping.
Graham's commitment to inclusivity goes beyond just offering a wider range of sizes. She collaborated closely with a new design team at JCPenney to ensure that the collection truly reflects the needs and desires of the plus-size community. The result is a line of clothing that is both stylish and comfortable, designed to make curvy women feel confident and seen.
More Than Just Clothes: A Movement
In a clever marketing stunt, Ashley Graham released a fake movie trailer for a thriller called 'Omitted.' The trailer depicted Graham as a woman who feels invisible, highlighting the lack of representation for plus-size women in mainstream media. The reveal that the trailer was actually an ad for her JCPenney collection was a powerful statement about the importance of inclusivity and body positivity.
The campaign underscores the fact that while a significant portion of women wear plus-size clothing, they are often underrepresented in film and fashion. Graham's collection aims to change that by providing stylish and accessible clothing options for curvy women, empowering them to feel confident and beautiful.
- Wide range of sizes (0X-5X / 14W-30W)
- Affordable prices (starting at $40)
- Available in JCPenney stores and online
- Designed in collaboration with a dedicated plus-size design team
- Focus on inclusivity and body positivity
With this collection, Ashley Graham is not just selling clothes; she's leading a movement towards a more inclusive and representative fashion industry.