Serie A's Global Takeover: More Than Just 90 Minutes, Bru!

Yoh! Serie A is making moves beyond the pitch, and it's not just about goals and tackles anymore. For years, the Italian league was the ultimate destination for football's biggest stars, but things have changed. Now, it's all about a quiet but serious comeback on the global stage.

Beyond the Stadium: Serie A's International Reach

Forget just watching on TV; Serie A is reaching fans in English-speaking countries like the United States and the UK, and it's growing steadily. This isn't by chance; it's a mix of factors making the league more accessible, competitive, and exciting.

A More Competitive and Spectacular Product

The old image of Serie A being all about defensive tactics is gone. Today, it's about attacking football, innovative coaches, and a level playing field where anyone can win. Unlike other big leagues where you can guess the winner from day one, Serie A keeps you guessing until the very end. This creates gripping stories that even neutral fans can get into. Matches are packed with goals and drama, proving that Serie A can go head-to-head with any top league.

Serie A Enlists JP Morgan for Global Domination

To boost its international appeal, Serie A has brought in JP Morgan as an advisor. They'll start by working on international media rights deals. Serie A is fighting to keep its share of broadcasting fees and stay afloat financially, just like other European leagues (except for the Premier League).

Closing the Gap

The goal is for Serie A to catch up with the Premier League and Spain's LaLiga in terms of overseas media rights income. They're aiming to stabilise their revenues at around €240 million to €250 million each year.

To promote itself globally, Serie A is even considering staging a match between AC Milan and Como overseas next year. This move shows that Serie A is serious about making a splash on the world stage, and it's not just about what happens on the field.