OpenAI's latest AI video generator, Sora 2, is causing a stir, and not just for its impressive (though incremental) improvements. Within moments of using the app, users are generating bizarre content, from Pikachu stealing Poké Balls to SpongeBob-as-Hitler giving speeches. There are even fake versions of Star Wars and Rick and Morty in Minecraft!
But the real issue lies in copyright. Sora 2 allows users to create videos featuring intellectual property owned by major studios like Rick and Morty and South Park. OpenAI expects users to generate such videos, though it blocks content using actors' likenesses. Copyright owners must actively opt out of having their content appear, sparking concerns about potential legal battles.
Copyright Concerns Explode
The opt-out process has been criticised as a cavalier approach to intellectual property rights. OpenAI is essentially training its system on copyrighted material without explicit permission. Varun Shetty, OpenAI's head of media partnerships, says they are working with rights holders. However, the situation is creating tension with Hollywood studios.
What's Next?
The future is uncertain. Will studios sue? Will OpenAI implement stricter copyright controls? The answer remains to be seen. One thing is clear: Sora 2 is pushing the boundaries of AI video generation and raising serious questions about copyright in the age of AI.
- OpenAI's Sora 2 generates videos using AI.
- Users are creating content featuring copyrighted characters.
- Hollywood studios are concerned about copyright infringement.
- A legal battle could be brewing.