Get ready, South Africa! The hype for the Men’s Rugby World Cup 2027 in Australia is officially ON! The tournament organisers have unleashed a vibrant global campaign, dubbed 'Go All Out', promising a celebration of rugby fandom, world-class entertainment, global unity, and the incredible passion that will fuel Australia's hosting of what's being billed as the biggest rugby tournament ever.
The 'Go All Out' campaign is designed to build international excitement leading up to the official Draw. The core message is simple but powerful: give it your all and get involved! Whether you're a Springbok player chasing glory, a coach strategizing for victory, or a supporter screaming your lungs out in the stands, everyone has a role to play on the journey to the 2027 Rugby World Cup in Australia.
Aussie Humour Meets Rugby Passion
At the heart of the campaign is a high-octane film that showcases a convoy of fan-built vehicles and passionate supporters blazing through the Australian Outback, all in pursuit of the coveted Webb Ellis Cup. Expect plenty of Aussie humour, with a cinematic showdown featuring a mechanical Wallaby, a giant Springbok truck, and even a soaring Welsh Dragon!
Legends Reunited!
The film features legendary rivals Jonny Wilkinson and George Gregan, reunited and ready to relive their iconic 2003 Rugby World Cup Final clash on Australian soil. Keep an eye out for cameos from potential superstars of the 2027 tournament, including Wallabies stars Joseph Suaalii, Max Jorgensen, and Rob Valetini.
- Broadcast across digital and social channels
- Inviting rugby fans and newcomers alike to join the convoy
- A seismic moment down under
Chris Stanley, Managing Director of the Men’s Rugby World Cup Australia 2027, stated that the campaign captures the true heart, passion, and scale of the Rugby World Cup. He added that fans from every corner of the globe will come together to celebrate the game, and the energy will be electric.
Former Wallaby and Rugby World Cup winner, George Gregan said: “I’ve see