VML Agency Scoops Bronze at Campaign Global Agency Awards
Colaboradores
Johannesburg - VML agency has secured the Bronze award in the prestigious Global Creative Network of the Year category at the Campaign Global Agency of the Year Awards. This achievement places VML amongst the top three creative networks globally, demonstrating its exceptional creative performance.
Campaign Global Agency Awards: A Global Stage
The Campaign Global Agency of the Year Awards is a significant event in the advertising and marketing industry, attracting submissions from agencies worldwide. This year witnessed a record-breaking participation with 117 entries from 27 countries. The awards ceremony, held on June 12th in London, celebrated the achievements and innovation of leading agencies.
VML's Impressive Performance
This recognition follows VML's earlier success as a finalist in multiple categories at the Campaign U.S. Agency of the Year Awards, including a nomination for Agency of the Year. Furthermore, Rafael Pitanguy, Deputy Global Chief Creative Officer, was honoured as Creative Person of the Year for his outstanding leadership and impactful Coca-Cola campaigns such as Thanks for Coke-Creating and Coke Studio.
A Merger Creates a Global Powerhouse
VML was established in January 2024 through the merger of Wunderman Thompson and VMLY&R. This strategic move created a global agency with a presence in over 55 markets and a workforce exceeding 26,000 employees. VML focuses on providing innovative brand experience and enterprise solutions to a diverse range of clients.
Clients and Successes
VML's impressive client roster includes industry giants such as Coca-Cola, Nestlé, Microsoft, Ford, and Colgate-Palmolive. In 2024, the agency secured significant new accounts, including Toyota LATAM and Center Parcs Europe. VML Health also experienced substantial growth, achieving a 12% global increase.
- Coca-Cola
- Nestlé
- Microsoft
- Ford
- Colgate-Palmolive
The agency's success underscores its commitment to creativity, talent development, and innovation within the dynamic marketing landscape. Campaign UK Editor‑in‑Chief noted that the winners demonstrated genuine creativity, top talent, and an obsessive drive to innovate.