Apple has teamed up with Japanese fashion house Issey Miyake to release the 'iPhone Pocket', a 3D-knitted accessory designed to carry your iPhone in style. Available from November 14th at select Apple Stores and online, this collaboration marks Apple's first foray into high fashion since its partnership with Hermès for the Apple Watch.
What is the iPhone Pocket?
Inspired by Issey Miyake's signature pleats and the concept of 'a piece of cloth', the iPhone Pocket is designed to fit any iPhone and other small essentials. Its ribbed, open structure allows users to peek at their iPhone display while keeping it securely enclosed. The Pocket can be carried by hand, attached to a bag, or worn on the body.
A Fashion Statement
Available in a range of playful colours, including lemon, mandarin, and sapphire, the iPhone Pocket comes in two strap lengths. The short strap is available in eight colours, while the long strap comes in three. This collaboration seeks to blend functionality with high fashion.
The Legacy of Steve Jobs
The collaboration also pays homage to Steve Jobs, who admired Issey Miyake's minimalist designs. The iPhone Pocket reflects Apple's commitment to universal aesthetics and versatile use, embodying the idea of wearing your iPhone in your own way.
While some might consider it an 'insanely expensive sock,' the iPhone Pocket represents a unique blend of technology and fashion, potentially signalling a new direction for wearable tech.